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Strategy and Conceptualizing New Products & Services in Healthcare

  • RLab 63 Flushing Avenue, Building 22 Brooklyn, NY, 11205 United States (map)


Strategy and Conceptualizing New Products & Services in Healthcare

XR in Healthcare brings industry leaders and innovators from diverse backgrounds in the healthcare industry together to share knowledge on cutting edge technology in virtual reality, augmented reality and related applications. This immersive educational experience will feature a curated three day program including a mix of business use cases, dynamic lectures, cutting edge demos, and practical take-a-away next steps to how to move forward in this field within your company.

Participants will:

  • Explore and experiment with state of the art XR medical devices and software 

  • Meet entrepreneurs and executives developing innovative products and services within XR and Healthcare

  • Learn how to blend human centered design and innovation processes with emerging technology to create value

  • Develop the teams and talent necessary to take advantage new innovations in XR and Healthcare

Program Faculty


Alexandros Sigaras

Senior Research Associate in Computational Biomedicine at Weill Cornell Medicine

Alex, is a Senior Research Associate in Computational Biomedicine at Weill Cornell Medicine. He develops software solutions for the Englander Institute for Precision Medicine and Institute for Computational Biomedicine with projects spanning over healthcare system design, LIMS and pipeline design for computational genomic analysis. His research interest focuses on data visualization and interaction of healthcare and genomic data using new emerging technologies including augmented and virtual reality such as Hololens, Oculus Rift and Google Glass.

A Fulbright scholar recipient, Alex earned his masters in Computer Science from Columbia University. While at Columbia, Alex worked as a researcher at Prof. Allen’s Robotics Lab focusing on medical robotics for surgery and brain computer interfaces.


Adaora Udoji

Media Innovator

Adaora Udoji is an emerging technology strategist and maker. She works in artificial intelligence, virtual reality, augmented reality and more for companies from startups to the Fortune 500.

She is Director of Corporate Innovation at New York City’s RLab, the first city-funded hub focused on next generation user interfaces. She is an adjunct professor at NYU Tandon School of Engineering and the Interactive Telecommunications Program at the Tisch School of the Arts.

Her career began at ABC News, spending over a decade reporting on breaking news, features and politics from Boston to Baghdad for that outlet, CNN and public radio.


Justin Hendrix

Executive Director, RLab

Justin Hendrix is Executive Director of NYC Media Lab, a public-private partnership between the City’s industry and its universities to drive emerging media and technology innovation and entrepreneurship, and the founding Executive Director of RLab, a new 16,500 square foot facility including co-working labs, classrooms, studios, and more in the Brooklyn Navy Yard that is New York’s City’s home for VR, AR and spatial computing. RLab is the nation’s first city-funded center for research, entrepreneurship and education in virtual and augmented-reality, spatial computing and other emerging media technologies. Previously he was Vice President, Business Development & Innovation for The Economist.


Courtney Harding

Founder and CEO of Friends With Holograms

Cortney Harding is the founder and CEO of Friends With Holograms, an award-winning VR and AR agency that specializes in using VR to train soft skills. Projects she led include AvenueS, a voice-activated VR training piece for Accenture that helps social workers with interview skills and won a Glomo Award at Mobile World Congress, as well as being a finalist for a SXSW Innovation Award. Friends With Holograms also produced a workplace exclusion piece for DDI, directed by award-winning VR director Gabo Arora; a voice-activated pilot training piece for the Air Force; and advised on Verizon's VR and AR enterprise training strategy. Additionally, her agency consults Coca-Cola on AR creative and strategy. She has spoken at numerous events, including SXSW, Future of Storytelling, and the LA Times Festival of Books.

View all classes

Earlier Event: November 11
Introduction to Unity Platform
Later Event: November 14
AR/VR and the intersection with AI