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Developing an Augmented Reality Strategy For Your Company

  • RLab 63 Flushing Avenue, Building 22 Brooklyn, NY, 11205 United States (map)


Developing an Augmented Reality Strategy For Your Company

Augmented reality technologies create opportunities for new products and services in nearly every industry. What frameworks can executives apply to advance innovation with AR? What is the state of the art, and how will the AR ecosystem evolve and expand over the next 2-5 years?

In November 2017, the esteemed Harvard professor Michael Porter collaborated on an article in Harvard Business Review titled, "Why Every Organization Needs an Augmented Reality Strategy," arguing that it is a strategic priority for senior executives to consider the implications of emerging AR technologies. This course is designed for senior executives to take a deep dive into the space, to understand the technology and to get equipped with service and product innovation design frameworks to take advantage of AR.

Participants will:

  • Explore and experiment with state of the art augmented reality hardware and software

  • Meet entrepreneurs and executives developing innovative products and services with AR

  • Learn how to blend human centered design and innovation processes with emerging technology to create value

  • Develop the teams and talent necessary to take advantage of augmented reality

Program Faculty


Adaora Udoji

Media Innovator

Adaora Udoji is an emerging technology strategist and maker. She works in artificial intelligence, virtual reality, augmented reality and more for companies from startups to the Fortune 500.

She is Director of Corporate Innovation at New York City’s RLab, the first city-funded hub focused on next generation user interfaces. She is an adjunct professor at NYU Tandon School of Engineering and the Interactive Telecommunications Program at the Tisch School of the Arts.

Her career began at ABC News, spending over a decade reporting on breaking news, features and politics from Boston to Baghdad for that outlet, CNN and public radio.


Justin Hendrix

Executive Director, RLab

Earlier Event: February 1
Distribution for VR Projects
Later Event: April 1
Motion Capture